Like most little boys, mine are obsessed with Angry Birds. We have bought every Angry Birds game on our iPad, we have the Knock on Wood game, we have Angry Birds plush toys, we bought Angry Birds valentines, we gave out Angry Birds Halloween treats.
Then Angry Birds Star Wars came out. And this is what I think went down at the Rovio office:
Yo, Rovio? George Lucas here. I noticed that everyone in the freaking galaxy knows about Angry Birds and little boys are nagging their parents' ears off to buy them anything Angry Birds related. I know what that's like. Little boys used to all play Star Wars. What? You've never heard of Star Wars? Are you taking the piss? EVERYONE KNOWS STAR WARS. Luke Skywalker? Darth Vader? "Luke, I am your father"? NOTHING?
How about I partner up with you and we make a quadrillion dollars by turning my geeky movie into mainstream chic. Let's call it: Angry Birds Star Wars. There is a whole generation of kids that have never seen my movies, but if you turn them into cute little birds and piggies, they'll be begging their parents to watch the original movies. Maybe I'll re-release them on blu-ray...Then we'll make games, figurines, action figures, we'll put the word EXCLUSIVE on the box and charge more money! Whaddya say?
I say: It worked.
Here are my boys, battling to the death, listening to the Star Wars overture as played by the London Symphony Orchestra (which they asked me to buy on iTunes...) playing with their Star Wars trademarked lightsabers. While wearing an Angry Birds Star Wars trademark shirt. They have watched Star Wars Episode IV about a dozen times since December. I should also mention that they decorated their room with static cling Angry Birds Star Wars decals. And I think it looks pretty awesome. Even iBean is into it: Angah Burs Staw Woas! And R2D2? She calls him Tooty Dooty. She can also pick Yoda out of a line-up: Iss Yodaaa!!
Here's the other thing: I'm glad. Although I know this is directly being marketed to my kids to make them nag me to buy stuff, there are a lot worse things my kids could be into. Justin Bieber for one. Crack for another. Luke Skywalker didn't do crack. I can't say the same for the Biebs. Well, I don't know that for a fact. Maybe he's also clean. But he wore a onesie to perform at a concert. A ONESIE PEOPLE.
Han Solo never wore a onesie.